Content creators can work by themselves or with others. Collaboration can be a big part of a content creator’s career if sharing their market is a part of their vision or strategy. A content creator’s success depends on how engaged their audience is. The more attention and traffic a piece of content receives, the more successful a content creator will be. There are many different forms and ways of producing content, from social media and freelancing to corporate employment.
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For example, if you love reading, consider branding yourself as a “booktoker” who makes TikToks on the latest book and publishing trends. If you’re a foodie, think about starting a blog reviewing the restaurants in your neighborhood. If you have an interest in true crime, try starting a true crime podcast on unsolved mysteries or cases in your area.
For example, say your target audience is Gen Z. Your content might include trending, upbeat audio, vibrant colors, emojis, and/or slang to appeal to a younger audience. If your target audience are baby boomers, your content may be cleaner, more serious, and respectable.
Stick to one platform at first to keep your focus and strategy as narrow as possible. As you grow and learn, you’ll be able to expand across other platforms. If you’re unfamiliar with a specific platform that interests you, download it and start fiddling around, search how to make content for the platform online, and get yourself as familiar with it as possible.
For example, if there’s a trending audio going around Instagram and TikTok, see how you can use that audio to match your specific demographic. Maybe you emphasize a movie trope, flirtation tactic, or relatable meme that plays into the audio’s tone.
Programs like Hootsuite, Loomly, SocialBee, and Sprout Social can help you schedule and track your social media posts.
Keep in mind that target audiences often have preferences and favorite social media platforms.
SEO creates and compacts relevant data from search engines that can promote traffic to web and digital content. [9] X Research source
Try using a color-coded calendar to block your schedule by task and time. For example, use blue to block out the hours you want to spend writing content, orange for filming, yellow for engaging with followers, and so forth. Save virtual meeting links in a calendar that syncs up to all your devices, so you’re never late.
Have fun making content for yourself before starting a content creator career. Spend a few months fiddling around with different platforms to see if it’s something you’d enjoy doing.
YouTube has the highest pay range for content creators at $64,244 per year. Content creators usually have multiple streams of income, especially if they work a corporate content job alongside personal projects. [11] X Research source
